Getting Creative with Business Advertising

To promote my gutter cleaning and installation business, I hire a printer in Brisbane to make some magnets that could go on the refrigerator. Business cards are usually the go to method for business promotion in my area, but I wanted to do something that would stand out from everyone else who was looking for a spot in the millions of wallets of homeowners. I feel that the better way is to be on the minds of people every time they are about to get something to eat or drink. Every time they think about some delicious food, they’ll think of my business.

The magnets are rectangular magnets that are a little smaller than the average index card. When I hang magnets on my own refrigerator, I try to use something that has enough space to hold a large piece of paper without getting in the way. Sometimes my wife will want to hang reminders on the refrigerator, and sometimes we hang our son’s school work on it when he does a good job. We have even put up a calendar or two that will show any important events that are happening in the community.

Getting the magnets out to people was as simple as placing them in the mail boxes of each home. I drove around and put each magnet in one by one. I have a greater appreciation for what the postal workers have to do, because stopping at each house to deliver something can become a little tedious after an hour. If I had to do it all day and stop at multiple neighborhoods, I might have lost my mind. As I get more customers, I may do something in addition to sending out the magnets. A calendar at the beginning of the year would be a nice way for people to think about the business all year long.

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